Monday, March 24, 2008
Paying a Broker to Sell Your Home Faster
One thing is for sure. Real estate agents are in the business of sales; and, salespeople are driven by the prospects of commission compensation. So, knowing this, why do many sellers try to hire the lowest priced agent? Think about it! Who will work harder, smarter, and more effectively than someone who stands to earn more as a result? You got it! The agent who is properly compensated will most likely get the job done faster, and probably net you more money in the sale process. In today’s competitive “Buyer’s” real estate market, commissions are ranging from 5% to 10% depending on the circumstances of the property. In the old days of the “seller’s” market, 4% commissions were very common. With all the homes on the market, what will be the differentiating factor that will cause more buyers to take a look? Bank Owned, Short Sale, and other distressed properties will be popular for sure. How then, can equity sellers get their homes sold? The key is paying the Broker to get the job done. The best Brokers will offer tiered payments to accomplish what you want. Some will even offer guarantees. If you have questions about how to craft your sale in a “market-smart” way, give me a call.
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